“This is a very nice study,” says Antonia Hamilton, a social neuroscientist at University College London, who was not involved in the research. The new research also implies that improvements to virtual communication technology could make a difference. In a world where screens now frequently supplant real-life sit-downs, the study hints that there could be social consequences to leaning heavily on video conferencing platforms for education, telemedicine or professional exchanges or in our personal lives. Staring at another person’s face via a live computer screen prompts lower levels of certain brain activities and social arousal, compared with seeing them in reality, according to a study published last month in the journal Imaging Neuroscience. If you’ve ever felt that a Zoom meeting or video call wasn’t scratching your itch for an in-person chat, science is on your side.
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